“Tell me and I forget, teach me and I may remember, involve me and I learn.”
Benjamin Franklin, author, politician, scientist, inventor, civic activist and statesman
We provide workshops to both marketing personnel and writers. Based on hands-on experience, they ensure that participants learn from actual involvement and understand how they can improve.
Our workshops are customized to the target audience and organization, using actual examples gleaned from the organization and participants. The result is a personalized approach to self-improvement in the writing of content and management of marcom and marketing departments.
Typical examples of subjects covered in workshops include:
- The keys to brand/product messaging
- The process and stages in developing brand messaging
- Types of content, from marketing and relations content to technical and training content
- The process and stages in developing content
- Stakeholders in the content development process
- Business models for optimal utilization of writing teams
- Characteristics of good writers
- Tips for good writing
- Tips for successful marketing