“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Seth Godin, author
Good marketing communications tells your story. It focuses on what you do, your target audience, your key differentiators, your messaging and keywords. And it translates this information into deliverables for internal and external campaigns and events.
We have extensive experience in building and managing marcom departments. We use this experience to either manage marcom departments and personnel as outsourced managers or to provide focused, consultant services to marcom managers and departments.
Areas of expertise include:
- Branding and messaging
- Content and marketing collateral
- Lead generation
- Marketing strategies
- Public relations and liaison with the press
- Media management (digital and online)
- Ad campaigns (printed media and online)
- Website planning, implementation and direction
- Event management (international trade shows, customer/partner events and company events), including preparation of all collateral and presentations required
- Internal communications and Intranet
- Mentor services to marcom personnel and writers
- Market-related surveys
- Annual work plans
- Budget planning and control
- Subcontractor networks for marcom-related projects (web experts, graphic designers, event managers)