“When something can be read without effort, great effort has gone into its writing.”
Enrique Jardiel Poncela, Spanish playwright and novelist

We ensure that your content can be read without effort and that your brilliant ideas get across. For more than 30 years, we have been providing marketing and technical writing services for software and hardware in multiple industries (including weapon systems, pharmaceuticals, telecommunications, medical devices and electronic test equipment), financial investment and sponsorship/donation programs.

We specialize in taking often complex information and communicating it innovatively, clearly, concisely and accurately. We develop content for internal and external audiences and manage projects that often involve cross-company interaction and coordination.

Our services include:

Marketing Writing

  • Proposals, business plans, executive summaries
  • Brochures
  • Data Sheets
  • Slogans
  • Product naming
  • Presentations
  • Newsletters
  • Emailers
  • Press releases
  • White papers
  • Internal communications
  • Blogs and other social media

Digital Content

  • Web content
  • Social media
  • Cloud computing solutions
  • Direct mailer campaigns
  • Banners

Technical Writing

  • User guides
  • Reference guides
  • Quick start guides
  • Training programs
  • Internal procedures
  • Editing existing documentation
  • Translations (Hebrew to English and English to Hebrew)
  • Consultant services for publishing, content/knowledge management and documentation management
  • Mentoring of in-house writers